We were asked about branded wine Christmas gifts for their partner farmers. We suggested that we could do this, but wine as a gift can be problematic. You give white and they drink red. Or vice versa. Or the wine in the end is not good and after it’s drunk goes in the bin.
After establishing HM Clause’s sales plans for the new year, we supplied some travel coffee mugs with their branding. But they were made from bamboo and metal. The farmer when receiving the gift commented that it’s made from wood. ‘No’ said the rep (was instructed to say) it’s bamboo. That’s a grass and the world’s most sustainable timber. Just like HM Clause, we too take the environment very seriously and have a new range early next year that has been selectively bred not genetically engineered. I’ll call you in January.
So, the mug was a gift. Had longevity as it was valued. Had great brand recognition as the logo was laser engraved to a good size giving great brand frequency as well as a great Trojan horse for the Rep. All for less than the cost of a bottle of wine!
Thrive Health and Fitness - Member towels
This started out as a gym towel, but the quality was so good they also became a merchandise product.
The Basin Community House - Supporter promo and course materials
A need for quality supporter and Key note speaker gifts. As well as consumables for students. The main challenge was budget. A small qty of quality coffee travel mugs and a range of stationary items was the perfect solution. But the hero item was seed sticks in a house shape pack as a thank you to post to supporters
Children's day promo
Not For profit
This great organisation helps to encouraging indigenous children to engage with their local schools. They support and run a national day for children in remote schools. A changing range of promotional items was sourced from China and imported each year. These items were then stored, and orders fulfilled out to each school depending on their school numbers. Paint sets, Colouring books, Caps, Back packs, crayons, bandanas and custom-made friendship string sets. Animal track stamps, blank wooded boomerangs to paint and even glow in the dark stars.
impeltec -Trade Show
A tech support company going to a large education conference and trade show. Sweet Pepper helped establish the goal. 10 booked qualified appointments and a data base created for future leads.
The target: The IT teacher or manager in a large secondary school.
Target’s day: The go to person to fix IT issues in the School, has their own office that locks, middle-aged man, ex private sector industry working part or full time in the school.
Issues were: Time poor, feeling undervalued and like all teachers, has their coffee cup stolen.
Solution: We provided 500 coffee cups that was in a pyramid at the show. A card for a cup exchange was done with only the IT managers. Got the teacher to do the data entry into a spreadsheet so there were no typos. While they were doing that the Sales team spoke to the teacher about impeltec’s services and pointed out that if they booked a meeting today, they would get a multi tool. The tool was only to be given out at the meeting and the meeting was to be booked in; on the spot. This qualified all the appointments. The show as a great success a good solid data base was created, and the appointment target was smashed. Happy days.
Hazera - Product launch
A new variety of tomatoes was to be released and HM Clause wanted to start a conversation among their top farmers around that release. Sweet Pepper connected the customer up with an illustrator in NZ who was able to create an image of the brand. The name of the tomato was Monaro like the classic Australian car. Tipping their hat to the idea that classic was better than new. Especially in tomatoes. Everyone says that tomatoes don’t taste like they used to. So, a new legend was born. We created stubby holders, caps, tractor air fresheners and white singlets all with the new brand on. The team then ran a competition online to get the best photo of the gear in use.